Website Conversion Only Comes With Planning Your Website Goals
To really maximize your website conversion rates you need to have a strong set of website goals to work from. No defined website goals, then trying to figure out our conversion ratio will not tell us anything. We need to know where we are, and where we plan go to analyze how well we are doing.
To plan for website conversion we need to define what we want visitors to our website to do. This is our first step in creating website goals. With this information we can then start to develop a strategy to help visitors make the decision to complete the desired action.
These actions can be things like:
- Subscribe to Your Email Newsletter
- Subscribe to Your Blog
- Fill In a Lead Capture Form
- Buy Something etc.
These are just some of the desired outcomes we might have when a visitor is at our website. Now that we have isolated our website goals how can we improve our website conversion for these goals?
Here are some tips to get you started
[dropcap]1.[/dropcap] Get Found Online
Now that we have our goals, we can start to develop your strategy to get found online.
Some areas that will help with getting found online are:
- Build Inbound Links
- On-Page SEO Strategy
- Your Title Tag and Meta Data
- Sitemaps and XML Sitemaps
- 301 Redirects
These are some of the areas that we will need to focus on to improve chances of getting found online. The more people who find our website the better chance we will have of a website conversion.
[dropcap]2.[/dropcap] Design & Usability
Now just getting found does not lead to website conversion, once a visitor comes to our website we will need to provide a place for them to want to complete the desired action.
Here are some tips to think about when working on design and usability:
- What is the First Impression
- Maintain A Consistent Look Throughout the Site
- Use Good Images
- Simple to Follow Navigation
- Accessibility
[dropcap]3.[/dropcap] Content
So we have a visitor to our shiny new website now how do we get website conversions? This is where we need to develop a strong content strategy to be able to provide our visitors value while they are on the website.
Good content will help them learn more about us and our company and why they can trust what we do.
- What is Your Messaging
- Offer Content of Value and Education
- Good Quality
- Simple Language avoid Corporate Speak
- Be Clear
- Blog Regularly
- Allow Content To be Social and Shareable
[dropcap]4.[/dropcap] Website Conversion
Now we have clear website goals, we are getting found online, and we are producing great content; now we need website conversions. It is not a bad thing to ask for business, make it easy and comfortable for visitors to become a subscriber, a lead, a customer. Be clear on what we are offering as well so visitors know what they are signing up for.
- Effective Call-To-Actions – Make it Easy for Your visitors
- Great Positioning of your Call-To-Actions
- Landing Pages
- Simple and Clear Forms
- Newsletters
These are just some of the tips and strategies to implement to improve our website conversion ratio. Once we start this process it becomes something that we will have to continue to do.
Based on our website goals we will need to look at our website conversion and analyze how we are doing. Then optimize and improve and repeat the process!
What tips can you share to help with website conversion?
