Attract the Right Visitors through Content Marketing?
The desired result of any marketing effort is to turn a lead into a customer. Traditional marketing methods intrude upon customers, providing information a company wants the consumer to hear. The focus in this method is on the company.
On the other hand, content marketing works to attract qualified customers because it puts a primary focus on the relationship between you and a customer. Relationships with companies matter to customers in today’s market, particularly after the rise in social media.
Content marketing also attracts leads who already have an interest in what you have to offer them so the potential to convert those leads into sales goes up significantly. Traditional marketing targets everyone. Content marketing targets those who are already looking for what you can provide and are already predisposed to do business with you.
Information in Many Forms
Content marketing takes on many forms but no matter the form, it must meet one criteria. The content must provide useful information to the customer. Content marketing mediums include:
Blog articles, Videos, Newsletters, Infographics, Social media, whitepapers, webinar to name a few.
Make the choice to use content marketing and build a new way of reaching out to customers.
You could even write up a modern day cookbook and follow in the steps of Jell-O. But whatever the content, it must provide an answer to the questions customers ask.
Successful companies make different choices and content marketing is a different choice. It’s a choice to focus on the relationships you have with customers. It’s a choice to meet customers’ needs. It’s a choice to engage customers in conversation rather than merely shout at them.