Online Marketing Services
Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin’s idea of permission marketing. David Meerman Scott recommends that marketers “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to “buy, beg, or bug their way in” (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively). Brian Halligan, co-founder and CEO of HubSpot, claims he coined the usage of the term in this sense. – as defined on Wikipedia
Inbound Marketing Process
The process of inbound marketing, or “connection marketing” as we like to call it, is a 3 step approach. The first being “Get Found”, the second “Convert” and the third “Analyze” – and then rinse and repeat. This process brings you into a cycle of treating your website as your business. Evolving and developing to add value to your visitors.
How does this work for your business?
Inbound marketing is really about connecting, “connection marketing”, with your customers or potential customers. Monitoring the channels those customers use and being a guide to help them navigate the landscape and find a solution for the challenges they are facing. Now they will convert themselves into becoming your customers.
Today people have many channels to find the information they need. Social media, blogging, Search Engines are some of the main channels that your customers will use. What makes your channel stand out in the noise? That is why inbound marketing should be a core part to your overall business strategy. It allows you to be engaged in multiple channels providing value to the users of those channels.