First thing you need to understand about search engines
Search engine have done all the hard work of collecting and analyzing web pages, BUT it only makes that information available when someone does a search by entering words in the search box and hitting return. The words people use when they search therefore determine the results the search engine presents. We call them keywords: keywords are only the words people use when they search.
Use keywords in your website copy and you will prosper: ignore them and your online business will surely fail.
The secret of writing great online copy is simple: use keywords–the words people use when they search–in your copy.
The reasons for this are twofold:
- If you use the words people use when they search in your copy, page titles, descriptions and links, then you’ll score well in search engine results and more people will find your site.
- The language you use will be appropriate to your audience. As any seasoned direct marketer will tell you, speak to people in their own language and they will be more likely to buy from you.
That of course begs the question, “How do you find your best keywords”? Most people either just guess, or do perfunctory research using one of the many free keyword tools that are found online.
However, if you want to succeed online, you’ve got to spend enough time and energy discovering the words your customers really use when they search. You’ll need not just 20-30 keywords, you’ll need hundreds–and many of the most successful online companies will have thousands of keywords.
A great tool to find these keywords is a tool call “Wordtracker“. The site has a comprehensive set of tools to allow you to do the keyword research for your business and really find the keywords your customers are using. Here is my affiliate link and you can get a free 7 day trial, Wordtracker – The Premier Keyword Research Tool for Search Engine Optimization
Next week, I will be writing about another tool that I use called WebCEO, subscribe now and get the story delivered to your inbox.
What do you use for Keyword research? What suggestions can you offer to our readers?