Email marketing is one of the biggest and best marketing commodities available today. However, getting email marketing started can be a big undertaking, here are some easy steps to get started and improve email open rates.
The beauty of getting email marketing started, is that it can reach a very large number of people in an extremely simple way. Moreover, the cost is almost non-existent as one can send emails from any old desktop, laptop, mobile, or tablet. The fluidity is unmatched when one compares it with other marketing strategies. You can send it to just about anybody on the planet, with the only criteria being to make them read the email and not instantly hit the delete button. So here are a few simple ways to getting started.
Easy Tips for Getting Email Marketing Started
Get a Catchy Caption: The fact is that the number of people that you can reach through emails is more than the number in social networking sites. Getting them to at least open the message sent by you can be done only when the line on the subject box is alluring enough. Most women love to open emails which give out coupons, discounts, and free stuff. Other subject lines featuring new technologies, tips and tricks also work great. Getting email marketing started needs to engage your reader.
Relevant Matter: Getting email marketing started could become more successful if you can create a way in which a detailed account of individual preferences of the customer can be recorded. If a few of the customers are more inclined towards a certain product or technology, then they should receive emails that have information related to that particular area and not general information about just anything.
Great Crisp Content: Now you must be getting an idea of who your readers are. After opening the email, they must find the content not only relevant but also easy to read. Do not make it long and boring but instead you can give them useful links which will be more appreciated.
Make it Unusual: Do not be like the rest of them out there trying to catch people with just boring words. You can send them short videos about the way new products work if you are a retailer. Add a few light lines to make the reading interesting. Most people appreciate a joke and you can use laughter to promote your stuff.
Tips to Make it a Roaring Success
- The simplest way to getting email marketing started successfully is to ask people for their email addresses and their permission to send them mails on a regular basis. For courtesy sake give them an option to opt out.
- Always ensure that your database is up to date. Sending them emails to reconfirm the details of all your customers and clients is a good way to remind them that you are still in the business.
- The email should be sent regularly and without too long of a gap. Customers tend to be fickle and competition is always waiting in the corner to steer them away.
- Personalize every message, at least in the ‘To’ line and possibly in the body of the email as well. The more personalized and relevant your messages are, the greater your success will be. It may help to have a specific person in mind when you write, rather than writing to ‘the audience.’ This will help you to establish the personal link and is a great starting point for getting email marketing started.
Remember to always keep it short, full of life and personality, and to keep the content brimming with tips and tricks. The point here is to get the reader to always look forward to your emails and respond to it in the expected way. When that happens, you will know that your email marketing has succeeded.
Photo by Flickr user Eko
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