1% For The Planet
March 27, 2012 — Damang Media Group joined 1% for the Planet (1%), pledging a portion of its sales to support non-profit organizations focused on sustainability.
Damang Media Group is a great addition to the network. By signing on to 1%, it shows they’re really walking the walk in their sustainability efforts,” says Terry Kellogg, 1% CEO. “They’re using generosity as a tool with which to build their business and enabling valuable environmental work along the way. We’re excited to welcome them to the 1% family.
Yvon Chouinard and Craig Matthews – Three Dollar Bridge | 1% For the Planet from 1% for the Planet on Vimeo.
A [3min.] portion of our profile on 1% For the Planet, an alliance of businesses that donate at least 1% of their annual revenues to environmental organizations worldwide. Founded by Yvon Chouinard and Craig Matthews, 1% has grown to over 1000 members since it’s launch in 2002 and has donated nearly $42 million to approved environmental non-profits. Music by Neil Halstead & Jack Johnson courtesy of Brushfire Records onepercentfortheplanet.org
What Does 1% Do?
Members of 1% contribute one percent of revenues directly to any of the approved non-profit environmental organizations in 1%’s network. Non-profits are chosen based on referrals, track record and environmental focus. Over 2,500 non-profits worldwide are included in the 1% program.
“We’ve been averaging at least one new business member a day, and have nearly 1,400 members in 44 countries. 1% members have contributed over $70 million of critically needed funds into the hands of environmental non-profit groups to date,” comments Kellogg. “We are thrilled by the support we have gained as it proves the environmental ethic is trickling upward to larger corporate entities. The shared belief that you can do well as a business by doing the right thing with respect to the environment is clearly apparent. There’s a paradigm shift happening here and it’s happening organically.”
About 1% for the Planet
Started in 2002 by Yvon Chouinard, founder and owner of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a growing global movement of over 1,350 member companies in 44 countries that donate one percent of their sales to environmental organizations worldwide. Each day, more than one new business joins the 1% for the Planet movement. As a network, the 1% community has become a frontrunner in funding the work of environmental groups around the world. To learn more about 1% go to: www.onepercentfortheplanet.org
“We like to help companies reconnect with their people by approaching everything from a fun and exciting way to get everyone involved in the success of the business. Our motto is: By blurring the lines of work and play, we can work less and play more! That is how 1% For The Planet fits in, we feel we can partner with them to make a true impact in the spaces we have as humans to play and experience life to the fullest. ~Matt Clark Director of Business Development”
