You may have seen the signs. If not in your workplace, then certainly as a joke in a TV comedy or movie. “X days since our last workplace accident.” It’s a (justified!) celebration of an injury- and accident-free workplace, and is an example of key performance indicators. Key performance indicators (KPIs) are essentially measurements of…
If you’ve spent any substantial amount of time thinking about sales, sales theory, or strategies for converting leads, you may have come across a concept called the Sales Funnel. The sales funnel is an amazing way to think about lead conversion, and following its extremely basic principles will help you visualize and conceptualize sales strategies…
Cold calling. That necessary evil of sales, in which new customer prospects are called in masses and given a standard sales pitch in the hopes that the message will reach those few whose needs may coincide with the call – that traditional method of selling is broadly on the decline these days. But is that…
The online business and social networking platform Linkedin can be a powerful tool for generating sales leads in your business. It’s far more than just another social network focused on displaying your resume and business contacts – it can be used in an amazing number of ways to build your business and here are some…
Online marketing is designed to do a couple of things in sequence to build your business. These things can be highly enhanced by partnerships between your sales and marketing teams. First, a successful online marketing campaign attracts leads by ranking high in searches. Second, that campaign converts leads into customers by providing content that has…
If you’ve only got a Twitter account or a Facebook account, you don’t have an inbound marketing campaign, you have the social media presence of your average high school student. Even if you have Twitter, Facebook, and a blog you’re still nowhere near where you should be. While you should always be talking to your…
What’s more impacting to you, a email marketing newsletter directed to the general viewership or an email that is addressed directly to you? The latter, clearly, and that principle carries over to every facet of marketing and customer experience optimization. The more personalized the experience the better the results on your end, which is why…
Have you ever wondered why a new website comes in top ten search engine rankings of Google within 6 months while your website never ever came in for years? If yes, then this article is worth a read for you! When you start a new website then it is really very important that you should put…
SEO has become synonymous with advertising. Product placement is now nowhere near as important as search result placement, and because of that rock-solid rule, you have companies spending millions on SEO optimization every year. Here’s a guide to SEO and what you need to know about it to make heads or tails of the method. Everything…
Believe it or not, there’s a science to why buyers buy what they buy from who they buy from in a business to business setting. Say that ten times fast! It’s not just random chance or whimsy, there have been studies that have proven that companies that do certain things get more people buying from…
