If you are trying to run a successful business, you should probably have a plan for engaging in social media. This social media need is as true, if not more so, for real estate agents as it is for other types of business. A lot of trust is put into the professionals that set up…
Search Engine Optimization (SEO) isn’t just for large-scale sites that have a huge audience. It’s equally important for local businesses to make local marketing SEO part of their marketing strategy, as it helps them reach customers just as effectively as larger businesses. The legwork in making your site SEO-ready is absolutely worth it, as it…
When your business has a local focus, you want to do anything you can to ensure your success, especially in the face of expanding national service and product providers that can meet most needs in a cost-effective way. Local businesses need to stand out in a big way to stay relevant and remain intimately connected…
If you’re a real estate agent, you’re looking to get your listed properties in front of as many eyes as possible. A full, robust, online real estate marketing strategy is the way to put your homes in front of more eyes. An online real estate marketing campaign to really flesh out a real estate’s pool…
The question of whether your business has a robust online marketing strategy should not be dependent on the type of market you have. There’s plenty of room for online marketing, regardless of your type of business or customer. The smaller and more local your business, the more difficult it might be to dedicate the time…
If you are looking to increase and retain readers to your site, Page Speed and every second counts when it comes to your site loading in an efficient way. Page Speed is a critical component of a site’s ability to load in as timely a manner as possible. It’s a tool developed by Google to…
Driving traffic to your website is about more than generating great content that resonates with your target audience, though that is a crucial component. Increasing site readership is really about having your prospective reader’s best interests top-of-mind as you develop your strategy. Think about how they might look for services or sites like yours, and…
Reading this blog post will better equip you to write prospect emails in a way that ensures a much higher response rate than traditional methods. If you’re writing prospect emails, you want to do everything you can to maximize your chances of 1) the email being opened, 2) the email being read, and 3) action…
The perfect blog post is like chess: easy to learn, hard to master. Even harder to figure out where all the pieces go on the board. To write the perfect blog post, you first have to remember the Golden Rule, which we all should have learned early in our lives: do unto others as you…
Believe it or not, it’s possible to get other people to do your marketing work for you for free. Yes, for free. This may sound cynical, but the world of online marketing is a level playing field, giving a grassroots tinge to all efforts. Promote content with influencers and advocates! You’ve likely said this before: “Did…
