Content strategy for a B2B firm takes skill, agility, perseverance, and technological aptitude. Your content creation and publishing plan will be successful when you keep these following principles in mind. Rachel Lovinger, way back in 2007, described content strategy in an article on her site Boxes and Arrows by saying “that content strategy is to…
It is always fun to entertain a hypothetical scenario, especially one that could prove to be true at some point in your future. You may find yourself in a situation in which you need to turn around a marketing plan within twenty-four hours. Imagine yourself giving a presentation to investors on the state of your…
To really find out if you are see strong online marketing effectiveness and are succeeding in what you’re setting out to do, you need to regularly check in with your progress to make sure your investment is performing the way you want it to. Checking in on your campaigns requires measurements, numbers, goals, and a few…
You’re a sales professional, so you’re generally concerned about a couple of things when it comes to your professional life: maintaining great relationships with your current portfolio of customers and building that portfolio by reaching new customers through conversion. Social media is the perfect tool to help build out your ability to perform both of…
If it hasn’t already, understanding the sales funnel will change the way you look at online marketing. And placing that sales funnel framework over top of social media can make for a powerful tool in your online marketing campaign. The key visual of the sales funnel is the gradual narrowing down of leads, effort, and…
Let’s assume for a moment that your business hasn’t yet made its debut into the online marketing world. We hope that’s not the case! But if it is, it’s not the end of the world, and it actually may be an opportunity. If you happen to be in this situation, luckily there are some things…
There are a lot of difficult things about online marketing and online marketing tools. Initiating a campaign, planning it out, executing that plan, and monitoring your progress can all be quite challenging, though each is ultimately rewarding in how it helps build your business. Building and filling your online marketing toolbox is even more rewarding,…
Social media marketing can be an incredibly daunting prospect. How can something so informal and familiar be used as a marketing tool? Easily and successfully, as it turns out! Many business owners take social marketing for granted, since it’s all something we do with our personal lives, but the difference is that we’re not planning…
Just as single, short, fictional stories can be repurposed into novels, television shows, and billion-dollar movie franchises, the life of one single blog post doesn’t have to stop once you’ve finished writing it. A blog post can do many things, but regardless of its length, topic, depth, or tone, it can be repurposed and shared…
Landing pages are the individual pages of a site dedicated to calling consumers to action or prompting specific emotional responses. Landing page copy is the words that get the visitor to take the intended action. These small and seemingly simple pages are an amazing and magical tool that can quickly turn pageviews into real sales…
