If you’re getting headaches thinking up social media posts for your business, you need to take a deep breath and stop taking the work so seriously. Social media posts, while they do need to have some minimal levels of quality and information, are venues for casually communicating with your customers. If you put too much…
As a CEO, you have to make a lot of decisions and have an ear in every department, and when something falls through the cracks you have to react to patch up the problem. Luckily, there is a universal quick fix to most online marketing issues, and these seven circumstances will show you exactly how…
Your online marketing team is made of people, and sometimes people stagnate or need a break. Unfortunately, with the speed of the world being what it is your company can’t afford to take a break. When that time comes, hiring an online marketing agency can be your smartest option, and here are ten reasons why….
Here are Five of the Most Common Problems Businesses Have With Online Marketing Everyone slows down from time to time, and your online marketing strategists are no exception to the rule. When that happens, there are several causes and effects that can be suspected to be involved in the situation, but you don’t have to…
Content Marketing – Why it is so successful Content marketing is a powerful tool, but it might not always be obvious why it works. It’s a perpetual social experiment and it’s always testing different angles, and in this metaphor you’re the tester and your readers are the subjects. What works? What won’t? That takes some…
The lead nurturing we know of today is mostly orchestrated from behind a computer screen, but that’s not where it originated. Lead nurturing originated long before modern technology and it existed in a much simpler form, but it is from that simple form that the golden morals of B2C marketing have emerged. Be honest with…
Marketing strategies need to be efficient, and with the library of tools available for marketing teams to use it can be difficult to decide what the proper combination is. Ultimately, what you want is a combination of tools that are accessible 24/7, help organize your team, collect traffic data and metrics, and give you ways…
Companies have a company brand and people have personal brands, right? Well, that used to be true before the age of Twitter and Facebook, but social media has painted a face on every company that interacts with its customers. Every company has a personal brand as well as a company brand now and the sweet…
You want to always be making yourself better for your customers, and that doesn’t mean just services and products. You want the whole experience to be enjoyable for them, and that’s why you constantly need to be updating your content and layout. Everyone does it—it’s why the Apple logo is plain white now instead of…
Are you a fan of marketing strategy or are you a fan of marketing tactics? When it comes to content marketing, everyone has a side they choose, but in the long run what side you’re on doesn’t matter—you’ll eventually find yourself sleeping with the enemy. Strategy and tactics are a coupling that fuels content marketing,…
