If you’re just looking in on SEO for business, then get ready to learn some new information that’ll really help you get on your way towards greater exposure. The same goes for you if you’re here trying to figure out why your SEO practices aren’t as effective as they were two years ago, because a lot has changed since then; luckily, these rules are here to stay.
SEO is an Organism
It changes, it adapts, it evolves with its environment, and that environment is search engines. When search engines change, so too does SEO for business and that means your SEO practices have to follow suit. That’s the only way you will stand a chance at not only gaining but sustaining visibility, and it’s not a light undertaking in any sense of the term.
Search engines change, SEO changes, your SEO practices change, too. That means that if you want maximum marks on your SEO scorecard the changes you make have to take effect across all facets of your company’s internet presence. This is more than any single person or core team can handle – it has to be a company-wide initiative. You have to educate all departments to use SEO for all updates, all content generation, and all edits. Having only one team know SEO is trouble; having an entire company know SEO is a stairway to ranking-heaven.
Settle In For the Long Haul
If you want to do proper SEO for business specific needs, you have to be prepared to have it be as regular a part of company life as water-cooler talk and pay checks. It should become so habitual that all employees will subconsciously incorporate it into their work day. But it has to be a company-wide habit, since even a couple SEO snafus could seriously jeopardize your rankings in the search results pages. Every department should be briefed and trained on proper SEO practices, and monitoring everything should be a designated SEO consultant/team/expert/agency that makes sure it’s all held together. Everyone on board has to pull his or her weight or it’ll be a slow trudge out of the mud of the lower search rankings.
A House of Cards…
…is exactly what your online company presence is going to be if you let quality fall to the wayside. SEO only works if you have quality content that targets an audience and brings people back for more, because the more people who appreciate the content you have, the more people you’ll have coming to your sites. SEO is a great way to kick-start and perpetuate your view count, but the snowball really gets rolling once the word is spread that your trail of SEO bread crumbs leads to a quality site with great rewards for its visitors. Resonation is a good word here, and that’s exactly what you want your site to achieve with readers. Without quality content at the end of the rainbow, all your SEO will lead your company to is a bad reputation.
SEO is alive, it’s in need of total attention, and it’s nothing but smoke tricks without a strong hand to back it up. Those are three fundamental rules for incorporating SEO for business, and if you’re serious about increasing your exposure you’ll take them to heart. It may take some adjusting to, but once you’ve got the rhythm going, your employees won’t even notice they’re doing it anymore.