Pick any teenager off the street, give them a copy of Harry Potter and an insurance claim and ask them which one they would rather read. 100 out of 100 teenagers will say they would rather read Harry Potter, and you don’t even have to go out and get the readability scores to find that…
While your email list may be hundreds or thousands (or tens of thousands) of addresses long, modern day technology has made managing them all a breeze. The goal of any welcome email series is to not only keep each subscriber receiving emails, but also keep the emails relevant to them. That’s the key to solid…
If you’re struggling to think about ideas that’ll help you grow your email list, don’t think you’re alone without a paddle. Many companies hit a roadblock when it comes to email lists, but there are some simple tricks you can try that you may have never thought of. Here is a list of four methods…
Why you need to create buyer personas – If your client base has slowly been dwindling even though there is no drastic change in income or social circumstances, the problem might be that you’ve lost touch with the person you’re selling to. People change through the years and as they do so do their needs,…
If you have a file that you would like to share please let us know and we would be happy to include it the following week. The only rules is the file must be free to download and be fully functioning. Users should be able to download and start using it right away to improve…
Newsletters are not the most popular kid on the block. They’re more like the new kid whose mom pays you to hang out with him on Saturdays. Unfortunate, but true, and yet it doesn’t mean that newsletters are dead for inbound marketing. That kid just needs a chance to show what he’s made of so…
Actually, most businesses do have buyer personas. They may not know it, but if you asked them and they were to rifle that drawer in the boiler room marked “Gretchen’s Birthday – 1995” you’d be as surprised as they were that there was a folder there labeled “buyer personas”. However, these buyer personas are, more…
Have you forgot to send out an email to your email lists lately? Sometimes things just slip through the cracks – it’s inevitable. If the slip-up happens to be forgetting to send emails to all of the contacts from your mailing list between J and Q, it doesn’t mean that they’re gone forever. There are…
Professional services marketing needs to be recognized for what it is: the new normal. If you are still thinking that social networking and an online presence are fads you’re a decade behind everyone else. Advertisement is all about getting your name out to as many people as possible through the most popular medium of the…
File Friday – What is it? Welcome to the first installment of File Friday. What is that you ask, great question. This is a new post that we will do each week offering some of the best free file downloads we found throughout the week. Files that will help your business with inbound marketing, strategy, planning,…
