How Much and For What Reason? Social media has become an indispensable tool for networking, and it can be the fastest way for you to either spread the name of your company or get the attention of industry professionals from around the world. Sure you can spend time stalking Ashton Kutcher, but if you want…
You have worked hard and spent a lot of money to build your clientele with all sorts of marketing techniques. Now that you have caught them, so to speak, do not let them go. Make sure that they keep coming back for more, use content marketing for customer retention. It is now time to try…
Email marketing is one of the biggest and best marketing commodities available today. However, getting email marketing started can be a big undertaking, here are some easy steps to get started and improve email open rates. The beauty of getting email marketing started, is that it can reach a very large number of people in…
Email open rates are extremely important for marketers, as this rate is often used as a way to determine how effective an email marketing or lead nurturing campaign has been. The open rate is the percentage of delivered emails that recipients open, and having a high rate is essential for making contact with your customers….
Should We Crowdsource Social Customer Service Response? Earlier this year, HP asked me to speak at their annual Social Support Summit on a social customer service experiment I recently conducted that demonstrated how 14 of the nation’s top brands lag behind customer’s expectations for support on social media. After my presentation, an audience member asked…
For all the talk about social media, blogs and mobile as the new frontiers in marketing, email marketing still packs a powerful punch and should play a vital role in any inbound marketing strategy. Put quite simply, email marketing works. It gets the message you need to deliver to your target audience with a significant…
Going Green in the classroom, using technology to reduce waste, help collaboration, and help the environment. Teaching is a profession that comes with a lot of stuff. I realized this one year when I had to move from one room to another. I kept packing box after box after box. About halfway through my packing,…
Gmail Inbox Tabs – May 31st Google Apps Power Hour A flurry of emails have come in this morning about the new Gmail Inbox Tabs. What are they and how do I get rid of them, customize them, what are they for? Rather than reply to every message, we decided to use it for this…
Google Hangouts to Learn from Model Teachers One way we as teachers can improve is through watching our peers as they teach. This idea, that watching a master teacher at work can elevate our own practice, is hardly radical or innovative. It’s just good sense. However, getting into our peers’ classrooms often presents a significant…
For a while now, marketing experts have extolled the value of content marketing. This necessarily entails developing content. Sometimes, you will have other people develop your content or use graphics, videos and other information you already have on hand in your blogs, email newsletters and social media channels. Those tried and true strategies work great….
