Taproot | Provide Sustainable Building Products

Matt Clark Updated onDecember 20, 2009

Working with taproot we implemented a number of cloud computing solutions to enable them to manage and track inventory at multiple locations and communicate effectively with their dealer network spanning all across Canada. View their website taproot.ca

Matt Clark

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Marketing Trends We’ve Seen So Far
Matt Clark UpdatedJune 3, 2015

So far this year we saw a number of new and continuing marketing trends. A few of these marketing trends solidified themselves while others emerged and took the place of older trends that faded away due to being ineffective or outdated. Here are some of the biggest trends of so far in 2015 and what…

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Chrome from Google
Matt Clark UpdatedSeptember 4, 2008

Google released Chrome For many users of the internet the browser they use does not matter much and Internet Explorer still dominates the market. I have been a avid user of Firefox and do believe that with some information the browser you use will provide you a better internet experience. To start out with I…

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Social Media – Any ROI?
Matt Clark UpdatedOctober 11, 2011

Social Media ROI – What is it? There has been a lot of talk lately about the ROI of Social Media. Not only what it is, also on how to measure it. I think this is where the problem lies. Can we really measure the ROI on Social Media? Apps have come along like Klout,…

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Content vs SEO: Who Wins?
Matt Clark UpdatedMay 1, 2013

A recent podcast on MarketingProfs “ Marketing Smarts” featured Copyblogger Media co-founder Sonia Simone and got us thinking a lot about content marketing. Content vs SEO, who wins what is the new strategy? Simone says SEO should be a secondary consideration when creating content. The first consideration? Serving your audience. We liked what she said and it…

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Audience Engagement Goes Both Ways
Matt Clark UpdatedApril 19, 2013

Audience Engagement – Measuring Success Like most professions, inbound marketing comes with an alphabet soup of acronyms that marketers love to toss around. ROI! CRM! SEO! CPC! CTA! It’s amazing to look at how many of these acronyms refer to tangibles we use to measure the success of our marketing efforts. The data tied to these acronyms…

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Email Open Rates – Success for Your Email Marketing
Matt Clark UpdatedAugust 6, 2013

Email open rates are extremely important for marketers, as this rate is often used as a way to determine how effective an email marketing or lead nurturing campaign has been. The open rate is the percentage of delivered emails that recipients open, and having a high rate is essential for making contact with your customers….

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