Whether you like it or not, social media has become a vital tool for marketing, branding and building a business in the 21st century. Companies that have embraced social media and have done it well have reaped significant benefits in the marketplace. However, too many companies still fail at some of the most critical aspects…
Customer Relationship Management and Social Media The relationship between a business and its customers is an important aspect of good business practices, and having longevity in the market. Businesses need to attract new customers, but also retain current customers, making customer relationship management (CRM) an important component. Social media is an increasingly popular method of…
Social Media for Executives – Do’s and Don’ts Social Media for Executives, the great, uncharted waters for business growth and also a pit of quicksand waiting to trip up the successful executive who misuses it. Like that photo from your college years (yeah, that one) that your friend posted and tagged you in. Or your status…
Editorial Calendar Why You Need One The importance of proper planning is heard everywhere. So why is it so many people don’t plan out their blogging efforts, social media strategy, or email marketing. A lot of that has to do with having the proper tools to plan and track your progress. This is the importance…
How to get your Social Media Strategy Going Getting started with social media is fun and exciting so here is a quick guide to help jump in. So what is this hype about social media? Why is it something that everyone is talking about but no on is really telling you how to use? [pquote_right]Social media is…
Interview with Justyn Howard CEO from Sprout Social Sprout Social did a major redesign of its social media management tool late and 2011 and that made some users happy and left others shaking their heads. Like life one thing we can always count on is change, so we decided to reach out to Sprout Social and see what…
Building Your Social Media Strategy Your social media strategy will continue to be a crucial component of a strong inbound marketing for businesses plan throughout all of 2012 and the years to come. With millions of people and companies engaging in social media as their primary platforms for professional networking and marketing, the atmosphere has become cluttered…
15 Tips for you Social Media Strategy A strong Social Media Strategy is going to become more important than every in your inbound marketing efforts. Also, with the changes in SEO the past few months, the efforts we put into social media will have a bigger impact on our site rankings. So how can you gain some…
Social Media and SEO Together for Success Social media and SEO need to be integrated to succeed in your search engine optimization. That is the future of SEO! SEO used to be a relativity simple process; good use of keywords on the page and in the anchor text of inbound links, good content for users to read and this…
Social media tools Hootsuite vs Sprout Social Managing social media is becoming one of those things every business has to do. The question is how do you manage it effectively without it taking all your time. Hootsuite vs Sprout Social a review of the tools to manage your social media. The first step in managing it is to…
