When we ask ourselves whether social media marketing is a worthwhile investment for a business owner, the answer is readily apparent. The thousands of companies advertising or maintaining accounts on social media platforms argue that, over time, social media has proven itself as a valid platform for building business. Social media drive sales? It indeed…
If it hasn’t already, understanding the sales funnel will change the way you look at online marketing. And placing that sales funnel framework over top of social media can make for a powerful tool in your online marketing campaign. The key visual of the sales funnel is the gradual narrowing down of leads, effort, and…
If you are trying to run a successful business, you should probably have a plan for engaging in social media. This social media need is as true, if not more so, for real estate agents as it is for other types of business. A lot of trust is put into the professionals that set up…
Perhaps you’ve read the articles from social media marketing naysayers turning up in the news lately. They tell us social media marketing is pointless, is dead and makes little difference to a company’s bottom line. Well, we beg to differ and so does the vast majority of the data out there. Social media has tremendous…
If you’re not using social media, here’s why you need to get started. Social media should be as integral to your inbound marketing campaigns as email and traditional advertising are, and even more so. Social media connects you on a global scale, meaning that even mom and pop shops can now advertise to markets around…
Never, ever listen to the horrible Social Media advice we’re debunking here. Social media is usable by everyone and that’s a great thing. It connects professionals and friends from around the world with the click of a button, but that also puts a lot of white noise out into the atmosphere. This white noise is…
Social media management is a integral part in modern inbound marketing, meaning many mom and pop businesses are now ditching the flyers in favor of tweets and FB posts for spreading the word about their shops. Unfortunately, they mistake spamming their followers with updates asking them “what their favorite day of the week for a…
Social Media Campaign – Do It Well Social media has become a powerful tool and a real friend of the underdog. A decade ago, the advantages presented by social media were only available to the deep pockets, but now even little old mom and pop can use it to increase not only the presence of…
How Much and For What Reason? Social media has become an indispensable tool for networking, and it can be the fastest way for you to either spread the name of your company or get the attention of industry professionals from around the world. Sure you can spend time stalking Ashton Kutcher, but if you want…
Should We Crowdsource Social Customer Service Response? Earlier this year, HP asked me to speak at their annual Social Support Summit on a social customer service experiment I recently conducted that demonstrated how 14 of the nation’s top brands lag behind customer’s expectations for support on social media. After my presentation, an audience member asked…
