Content Marketing – Why it is so successful Content marketing is a powerful tool, but it might not always be obvious why it works. It’s a perpetual social experiment and it’s always testing different angles, and in this metaphor you’re the tester and your readers are the subjects. What works? What won’t? That takes some…
Should you promote your content? Absolutely! Advertising content accomplishes two things: either you draw in new clients who are interested in your content or you direct existing clients to a useful yet free service which strengthens your relationship with them. Content is a positive thing, especially if it gives readers industry/company specific information or even…
Pick any teenager off the street, give them a copy of Harry Potter and an insurance claim and ask them which one they would rather read. 100 out of 100 teenagers will say they would rather read Harry Potter, and you don’t even have to go out and get the readability scores to find that…
Newsletters are not the most popular kid on the block. They’re more like the new kid whose mom pays you to hang out with him on Saturdays. Unfortunate, but true, and yet it doesn’t mean that newsletters are dead for inbound marketing. That kid just needs a chance to show what he’s made of so…
You have worked hard and spent a lot of money to build your clientele with all sorts of marketing techniques. Now that you have caught them, so to speak, do not let them go. Make sure that they keep coming back for more, use content marketing for customer retention. It is now time to try…
For a while now, marketing experts have extolled the value of content marketing. This necessarily entails developing content. Sometimes, you will have other people develop your content or use graphics, videos and other information you already have on hand in your blogs, email newsletters and social media channels. Those tried and true strategies work great….
A recent podcast on MarketingProfs “ Marketing Smarts” featured Copyblogger Media co-founder Sonia Simone and got us thinking a lot about content marketing. Content vs SEO, who wins what is the new strategy? Simone says SEO should be a secondary consideration when creating content. The first consideration? Serving your audience. We liked what she said and it…
