For a while now, marketing experts have extolled the value of content marketing. This necessarily entails developing content. Sometimes, you will have other people develop your content or use graphics, videos and other information you already have on hand in your blogs, email newsletters and social media channels. Those tried and true strategies work great….
A recent podcast on MarketingProfs “ Marketing Smarts” featured Copyblogger Media co-founder Sonia Simone and got us thinking a lot about content marketing. Content vs SEO, who wins what is the new strategy? Simone says SEO should be a secondary consideration when creating content. The first consideration? Serving your audience. We liked what she said and it…
Audience Engagement – Measuring Success Like most professions, inbound marketing comes with an alphabet soup of acronyms that marketers love to toss around. ROI! CRM! SEO! CPC! CTA! It’s amazing to look at how many of these acronyms refer to tangibles we use to measure the success of our marketing efforts. The data tied to these acronyms…
Testing Emails Is The Email Marketing Step You Don’t Skip It’s happened to all of us. You craft an email newsletter or lead nurturing campaign and you get a little lazy. Your last several emails knocked it out of the park and you figured this next one would do the same. Testing emails is the…
I like to think of landing pages like an RSVP to a party. With proper landing pages best practices I can gather information from a landing page, I know who wants to come to my different “parties.” There’s the email newsletter party or the ebook party. Clients could choose the free estimate party or the…
Inbound Marketing vs Outbound Marketing – Which is Best For Business? Our headline today, Inbound Marketing vs Outbound Marketing, is a bit like asking, “Which came first. The chicken or the egg.” The question may not have an easy answer but that doesn’t mean it’s not a valid question to ask. In fact, the debate often reveals more…
Lead Nurturing Simple Explanation of the Start of the Sales Funnel To continue from our post on Lead Generation here is an explanation of lead nurturing and how it fits into the sales process. Perhaps some of the best experts on defining lead nurturing are parents of toddlers. As any parent of a toddler can tell you, getting a toddler…
Lead generation is simultaneously the most important duty of a professional services firm and the least desirable action. Working with existing clients is often easier and preferable than finding new clients. Many websites will offer you the top five tips or the four fastest ways to promote lead generation but today, we plan to focus…
Blogging Basics – How to Get Started Blogging for your Inbound Marketing Nearly everything you read these days about inbound marketing for business includes an exhortation to maintain a blog. You know all the reasons why. If you check out blogs regularly, you also know not all blogs are created equal. Too many blog writers…
Email Opt in – The Why and Where of Forms So you have a great email newsletter. It’s award winning, chock full of relevant and useful information, and a tool that will give readers a competitive edge in your field. Do you have an email opt in form? But is anyone reading it? Having an amazing…
