Here Are a Few Things Your Competitors Can Teach You About Marketing Your competitors aren’t always out to get you. In fact, they’re sometimes your greatest teachers for improving your marketing campaigns. It’s easy to get sidetracked by rivalries or defensiveness when working against your competitors, but open your eyes to them every now and…
If you’re not using social media, here’s why you need to get started. Social media should be as integral to your inbound marketing campaigns as email and traditional advertising are, and even more so. Social media connects you on a global scale, meaning that even mom and pop shops can now advertise to markets around…
Never, ever listen to the horrible Social Media advice we’re debunking here. Social media is usable by everyone and that’s a great thing. It connects professionals and friends from around the world with the click of a button, but that also puts a lot of white noise out into the atmosphere. This white noise is…
Hashtags are your Best Friends, and Here’s Why It isn’t enough anymore to simply make yourself a presence on social media sites. Everyone has a presence these days, so you have to do what you can to stick out. This means generating quality content, interacting with your followers, and of course using hashtags to direct…
14 Email Marketing Myths That are Holding Your Business Back Email comes with a stigma, and stigmas come with preconceptions. When these preconceptions are wrong, they become myths, and these are keeping entrepreneurs from utilizing email marketing to its fullest potential. It is a powerful tool that needs to be practiced early and often, so…
If you aren’t sure how to calculate how much money you need to be spending on lead generation, don’t worry – it’s very easy to learn. All you need is some of your closing records and a basic calculator. Once you’ve got those files in front of you, take in the process below and get…
Lead Nurturing Should be Consistent, and here’s why. Maintaining and lead nurturing takes time and money, as all investments with profitable returns do. But until leads bare fruits the only numbers you see are the ones leaving your account to go to keeping those leads alive. That can make anyone second guess the importance of…
If you have a file that you would like to share please let us know and we would be happy to include it the following week. The only rules is the file must be free to download and be fully functioning. Users should be able to download and start using it right away to improve…
You’d be surprised at some of the horrible customer service stories going around the internet. While it’s true that both sides can be culprits at times, it is absolutely inexcusable for a customer service rep to behave in a way that belittles or disrespects the customer. If you can believe it, there are actually companies…
5 Tips for Building Your Email List The greatest lie you can tell yourself is that you don’t have a way for building your email list. The fact is that any time you come in contact with a potential customer is a chance for you to get their email address from them, and if you…
