If you’ve spent any substantial amount of time thinking about sales, sales theory, or strategies for converting leads, you may have come across a concept called the Sales Funnel. The sales funnel is an amazing way to think about lead conversion, and following its extremely basic principles will help you visualize and conceptualize sales strategies…
Much of your strategic marketing process will focus on moving potential leads through your sales funnel. Potential clients enter the funnel and you channel the promising leads every step of the way to the final decision you hope they make. It’s a step by step process with you directing the prospect the whole way. Defining these…
Lead Nurturing Simple Explanation of the Start of the Sales Funnel To continue from our post on Lead Generation here is an explanation of lead nurturing and how it fits into the sales process. Perhaps some of the best experts on defining lead nurturing are parents of toddlers. As any parent of a toddler can tell you, getting a toddler…
The close. It’s what those of us who work in sales seek out, bend over backwards to arrive at and lose sleep over when we miss it. However, too often in our heroic and epic efforts to close a deal, we lose sight of the sales process, a process that could help us close more…
