Pricing & Investment

Strategic Growth Partnerships Structured for Scale

DMG partners with $1M–$5M companies committed to long-term growth execution. Retainers begin at $3,000 per month. All partnerships require a 12-month strategic commitment. We operate with a 12–20 client cap to ensure depth and measurable impact.

Our Model

Most Agencies Price Deliverables. We Structure Partnerships.


Deliverable-based pricing produces deliverable-based thinking. Monthly blog posts, weekly reports, quarterly audits — each one invoiced separately, none of them accountable to revenue.

Meaningful growth requires a different model. It requires technical foundation built before traffic is driven. Conversion architecture in place before leads are chased. Strategic oversight that connects every initiative to a defined revenue outcome. Sustained execution over 12–24 months — because that is how growth compounds.

DMG structures partnerships. Not projects. Not campaigns. Not month-to-month retainers with no strategic spine.

If you are evaluating marketing investment through a deliverable lens, we are probably not the right fit. If you are evaluating through a growth infrastructure lens, continue reading.

Technical foundation Built before traffic arrives
Conversion architecture In place before leads are chased
Strategic oversight Connecting every initiative to revenue
Sustained execution 12–24 months — because growth compounds
Every Retainer Includes

The Foundation Is Non-Negotiable.


Before tier-specific work begins, every DMG engagement is built on the same strategic foundation. This is not optional. It is how the retainer produces results.

01
Structured onboarding

Full-system setup before execution begins. The roadmap, KPI alignment, and execution cadence are defined before any work starts.

02
Defined growth roadmap

Revenue-aligned priorities for the first 90 days — and a 12-month growth horizon built at onboarding.

03
Monthly KPI reporting

Tied to qualified leads and revenue indicators — not activity metrics. Every report connects back to the growth roadmap.

04
Strategic refinement

Quarterly planning and roadmap adjustment based on data. Strategy is not a kickoff document — it is ongoing oversight.

Digital Growth Retainers

Three Tiers. One System.

Each tier is a level of depth and scope within the same growth system — not a different service offering. The right tier is determined by your revenue level, competitive environment, and growth objectives. We will recommend the appropriate tier during your strategy conversation.

Growth Partner
$3,000/month
+ $4,000 onboarding
For structured $1M–$2M businesses building their organic growth foundation.
  • Technical SEO foundation and audit remediation
  • On-page SEO optimization — one primary keyword per page
  • Content strategy roadmap (12-month)
  • Two content assets per month
  • Conversion review and optimization guidance
  • Monthly KPI reporting and dashboard
  • Quarterly strategy planning call
  • Direct advisory access
Book a Strategy Call
Market Authority Partner
$7,500–$10,000/month
+ $8,000+ onboarding
For regional or national brands pursuing aggressive market positioning and scale.
  • Everything in Strategic Growth, plus:
  • Advanced SEO strategy — competitive gap analysis
  • Paid search oversight and performance refinement
  • Conversion experimentation program
  • Reputation positioning strategy
  • Executive-level advisory access
  • Ongoing growth roadmap leadership
  • Priority response and access structure
Client capacity at this tier is capped at 4–6 companies.
Book a Strategy Call
Website Growth Infrastructure

Website Builds Are Growth Infrastructure — Not Page Counts.


DMG does not charge for websites based on page count. We price based on the complexity of the growth architecture required. A ten-page website with a proper conversion framework, technical SEO configuration, and lead capture system delivers more growth value than a thirty-page site built without a strategic structure.

Every website build is designed to transition into a long-term growth retainer. The build creates the foundation. The retainer compounds it.

Foundation Website $6,500

For service businesses that need a performance-ready website to support organic growth from a clean foundation.

  • Conversion-focused architecture and page hierarchy
  • Up to 10 pages
  • Technical SEO configuration from day one
  • Lead capture framework and form integration
  • Kadence-based standardized build
  • GA4 and Search Console setup
  • Launch support and post-launch QA
Book a Strategy Call
Authority Website $18,000–$30,000

For regional or national brands building for long-term market authority and multi-location expansion.

  • Multi-location or expansion-ready architecture
  • Advanced conversion planning and funnel architecture
  • Custom integrations — CRM, booking, automation
  • Scalable growth framework for 3-year expansion
  • Technical SEO plus advanced tracking and attribution
  • Content strategy integration for topical authority
Book a Strategy Call

Website builds are strongly recommended to transition into a retainer engagement at or before launch. The build creates the infrastructure. The retainer produces the compounding returns.

Investment Standards

What We Do Not Offer.


Clarity on what DMG does not offer is as important as what we do. These are not negotiating positions — they are structural decisions that protect the quality and integrity of every engagement.

No retainers under $3,000 per month The floor exists because below it, the system cannot be built properly.
No short-term campaigns 12-month minimum is not a formality. It is the time horizon where growth systems begin to compound.
No page-count discounting on website builds Architecture cannot be evaluated by page count without losing the point of the architecture.
No discounting to close We do not negotiate pricing. We negotiate scope if a different engagement path fits better.
Alignment

Pricing Is a Signal. So Is Fit.

If DMG’s investment level feels misaligned with where you are right now, it probably is — and that is a useful signal. The companies that get the strongest results from our system are the ones where the investment level represents a serious but manageable commitment, not a stretch.

DMG is not structured for
  • Businesses under $1M in annual revenue
  • Teams evaluating agencies primarily on price
  • Businesses seeking quick wins or short-term traffic boosts
  • Isolated task requests without strategic commitment
  • Situations where the investment would create financial pressure
Best fit for DMG
  • Service businesses at $1M–$5M revenue with proven operations
  • Leadership teams committed to 12+ months of structured execution
  • Companies where $3,000–$10,000/month represents a serious investment — not a crisis
  • Operators who view marketing as infrastructure, not discretionary spend
  • Businesses ready to move from referral-dependent to systematically generated growth
Common Questions

Frequently Asked Questions


Why is there a mandatory onboarding fee?
Onboarding is not administrative overhead — it is where the growth roadmap is built, the technical foundation is established, KPIs are aligned, and the execution cadence is defined. The onboarding fee reflects the depth of that setup. Engagements that skip proper onboarding produce slower results and higher error rates. It is not optional.
Can I start with a website build and add a retainer later?
Yes — and this is the most common engagement path. Phase 1 is the website build. Phase 2 is the retainer, which typically begins at or before launch. The build creates the infrastructure. The retainer compounds it. Both phases are priced separately.
Do you work with businesses outside of Calgary?
Yes. DMG operates as a remote digital marketing partner. Our clients are primarily in Canada and the United States. The strategy call, onboarding, and all ongoing work are conducted remotely. Geographic location does not affect service quality or delivery.
What happens if I want to cancel before 12 months?
The 12-month commitment is a contractual agreement, not a courtesy policy. We hold it because growth systems require sustained execution to produce results — and early exits undermine the work already done. The commitment structure is reviewed during the strategy conversation before any engagement begins.
How do I know which tier is right for my business?
We determine tier fit during the strategy conversation — not before it. We will review your revenue level, competitive environment, current marketing structure, and growth objectives. Based on that diagnosis, we will recommend the appropriate engagement path. We do not upsell to higher tiers when a lower tier is the right fit.
Is there a shorter engagement option for businesses that want to test DMG first?
The Digital Growth Strategy Intensive ($2,500–$4,000) is available as a standalone strategic engagement — it produces an SEO opportunity map, conversion audit, funnel architecture plan, and 12-month growth roadmap. It can be credited toward a website build or retainer. Monthly retainers do not have a trial format. The 12-month minimum exists for a reason.
Next Step

If You Are Evaluating Long-Term Growth Partnership — Not Short-Term Marketing Activity — Schedule a Strategy Conversation.

We review every inquiry personally. If there is strategic alignment, you will receive calendar access within one business day. We do not run open booking.
Limited capacity. Selective partnerships.